MAY 01 - JUNE 8TH
SUBMISSIONS
JUNE 09 - 12
EMBROIDERY SHOWCASE
+ VIEWERS CHOICE VOTING
JUNE 09 - 13
FEST DAYS
SMP VIRTUAL HOOP FEST
A SPRING EVENT with CONTEST + AWARDS
Join us for a unique virtual festival
celebrating the embroidery arts!
Save the dates!
JUNE 09—JUNE 13, 2025
AMAZING PRESENTATIONS
-and- FUN GIVEAWAYS!
JOIN OUR FESTIVAL FAMILY!
Sign-up with your email for show updates, and
and a chance to win the 2025, Hoop Fest
$25,000 Dream Studio Giveaway* !
*ARV
Welcome to the annual SMP Virtual
Hoop Fest!
I am so excited to offer our festival community a new artist showcase on our festival
line-up roster! We have some great presenters and true industry rockstars on offer. Stay tuned and
get your projects ready! It’s on!
ABOUT
SMP VIRTUAL HOOP FEST 2025
GENERAL INFORMATION
We are excited to offer a 5-day virtual festival of embroidery. Our hoop festival is a community offering in celebration of the artists and makers who practice this craft. We are hosting a contest with popular vote awards of first and second, and third placement prizes, as well as a Best of Show, Golden Scissors Award. Throughout the contest we will be having giveaways and picking a viewer every day to be eligible to win Hoop Fest 2025, $25,000—Dream Studio Giveaway*! *ARV
DATES
MAY 01 - JUNE 08
SUBMISSIONS
JUNE 09 -JUNE 12
EMBROIDERY SHOWCASE
+ VIEWERS CHOICE VOTING
JUNE 09-13
FEST DAYS
VOTING
You may vote once a day for your favorite embroidery.
Please feel free to share to your social media accounts and tag others to join the fun! Everyone is invited! Votes will be cast from June 9th - June 12th
PRIZES
Virtual Hoop embroidery festival entries will be ranked by popular vote for peoples' choice first, second, and third prize winning categories, as well as a Best-of-Show Golden Scissors award. *Please see the RULES + FAQ section for more information. All voters will be reviewing your photo entries and artist’s project statements. Best of luck! We can’t wait to see what you've made!
LIVESTREAM
Come back here or join us on Facebook or YouTube live, each day, during the 5 days of interactive live-streaming. Our panelists and hosts will be showcasing embroidery hoop machines, notions and sharing their expertise, tips ‘n tricks, some history and master classes.
SIGN-UP NOW
Sign-up to: vote, stay in the
loop with updates and schedules
and enter the “ *Hoop Fest Grand Prize Giveaway”;
*not affiliated
with the contest placement prizes.
PRESENTERS
SMP VIRTUAL HOOP FEST 2025
Cindy Hogan
Dawn Chace
Emily Thompson
Garrett McMinn
Joanne Banko
Karlie Belle
Mary Nesnay
Mike Johns
Milinda Stephenson
Reen Wilcoxson
Sara Vetser
PRESENTER BIOS
THE SMP VIRTUAL HOOP FEST
FULL SCHEDULE of EVENTS
CLICK
ON DAY TO SEE SCHEDULE
Follow the daily line-up here. 5 Days of Festival fun! (Schedule subject to change)
DAY 1
| TIME | PRESENTER | COMPANY/PRODUCT |
|---|---|---|
| 8:00AM | Stream Warm-up | Sewing Machines Plus |
| 8:15AM to 8:30AM | Blaine Austin | Sewing Machines Plus |
| 8:30AM to 9:00AM | Anne Hein | Janome / Skyline 9 |
| 9:00AM to 9:30AM | Coleen Swettman | Brother / PR680W |
| 9:30AM to 10:00AM | Wendi Owens | Pfaff |
| 10:00AM to 11:00AM | Karlie Belle (Sip-N-Stitch) | Embroidery Machine Placement & Hooping Essentials |
| 11:00AM to 11:30AM | Wendi Owens | Viking |
| 11:30AM to 12:00PM | Matt Lamb | Happy Embroidery |
| 12:00PM to 12:30PM | Anna Avery-Vaugh | Baby Lock Meridian 2 |
| 12:30PM to 1:30PM | Milinda Stephenson | TBA |
| 1:30PM to 2:00PM | Garrett McMinn | SWF / 15 needle |
| 2:00PM to 2:30PM | Jennifer Gigas | RNK |
| 2:30PM to 3:00PM | Matt Lamb | Happy Embroidery |
| 3:00PM to 3:30PM | GIVEAWAYS | Blaine Austin |
DAY 2
| TIME | PRESENTER | COMPANY/PRODUCT |
|---|---|---|
| 8:00AM | Stream Warm-up | Sewing Machines Plus |
| 8:15AM to 8:30AM | Blaine Austin | Sewing Machines Plus |
| 8:30AM to 9:00AM | Anne Hein | Janome / 550ELE |
| 9:00AM to 9:30AM | Alexis Galloway | Brother / PR1X |
| 9:30AM to 10:00AM | Wendi Owens | Pfaff |
| 10:00AM to 11:00AM | Stephanie Young | Multi-media with Embroidery |
| 11:00AM to 11:30AM | Wendi Owens | Viking |
| 11:30AM to 12:00PM | Matt Lamb | Happy Embroidery |
| 12:00PM to 12:30PM | Milinda Stephenson | Baby Lock Array |
| 12:30PM to 1:30PM | Emily Thompson | Making in the Hoop Costume Mask for Kids |
| 1:30PM to 2:00PM | Garrett McMinn | SWF / 12 needle |
| 2:00PM to 2:30PM | Jennifer Gigas | RNK |
| 2:30PM to 3:00PM | Matt Lamb | Happy Embroidery |
| 3:00PM to 3:30PM | GIVEAWAYS | Blaine Austin |
DAY 3
| TIME | PRESENTER | COMPANY/PRODUCT |
|---|---|---|
| 8:00AM | Stream Warm-up | Sewing Machines Plus |
| 8:15AM to 8:30AM | Blaine Austin | Sewing Machines Plus |
| 8:30AM to 9:00AM | Sam Fung | Elna / 850 |
| 9:00AM to 9:30AM | Kathy Stipe | Brother / XE2 |
| 9:30AM to 10:00AM | Wendi Owens | Pfaff |
| 10:00AM to 11:00AM | Mary Nesnay (Star Spangled Heart) | World War 2 Envelope Bag |
| 11:00AM to 11:30AM | Wendi Owens | Viking |
| 11:30AM to 12:00PM | Matt Lamb | Happy Embroidery |
| 12:00PM to 12:30PM | Lisa Knight | Baby Lock Aerial |
| 12:30PM to 1:30PM | Sara Vetser | TBA |
| 1:30PM to 2:00PM | Garrett McMinn | SWF / 7 needle |
| 2:00PM to 2:30PM | Jennifer Gigas | RNK |
| 2:30PM to 3:00PM | Matt Lamb | Happy Embroidery |
| 3:00PM to 3:30PM | GIVEAWAYS | Blaine Austin |
DAY 4
| TIME | PRESENTER | COMPANY/PRODUCT |
|---|---|---|
| 8:00AM | Stream Warm-up | Sewing Machines Plus |
| 8:15AM to 8:30AM | Blaine Austin | Sewing Machines Plus |
| 8:30AM to 9:00AM | Danielle Amato | Janome / MB7 |
| 9:00AM to 9:30AM | Cindy Hogan | Brother / NQ3550W |
| 9:30AM to 10:00AM | Wendi Owens | Pfaff |
| 10:00AM to 11:00AM | Dawn Chace (Creative Appliques) | Using Yarn with Applique |
| 11:00AM to 11:30AM | Wendi Owens | Viking |
| 11:30AM to 12:00PM | Matt Lamb | Happy Embroidery |
| 12:00PM to 12:30PM | Mike Johns | Baby Lock Capella |
| 12:30PM to 1:30PM | Reen Wilcoxson | Hoop Designer Software & Project |
| 1:30PM to 2:00PM | Garrett McMinn | SWF / 15 needle |
| 2:00PM to 2:30PM | Jennifer Gigas | RNK |
| 2:30PM to 3:00PM | Matt Lamb | Happy Embroidery |
| 3:00PM to 3:30PM | GIVEAWAYS | Blaine Austin |
DAY 5
| TIME | PRESENTER | COMPANY/PRODUCT |
|---|---|---|
| 8:00AM | Stream Warm-up | Sewing Machines Plus |
| 8:15AM to 8:30AM | Blaine Austin | Sewing Machines Plus |
| 8:30AM to 9:00AM | Sam Fung | Janome / 830L |
| 9:00AM to 9:30AM | Sara Vetser | Brother / SE2000 |
| 9:30AM to 10:00AM | Wendi Owens | Pfaff |
| 10:00AM to 11:00AM | Joanne Banko (Let’s Go Sew) | Pucker Prevention: Tips, Tricks & Advice |
| 11:00AM to 11:30AM | Wendi Owens | Viking |
| 11:30AM to 12:00PM | Matt Lamb | Happy Embroidery |
| 12:00PM to 12:30PM | Cassie Cartmellin | Baby Lock Soprano |
| 12:30PM to 1:30PM | TBA | TBA |
| 1:30PM to 2:00PM | Garrett McMinn | SWF / 12 needle |
| 2:00PM to 2:30PM | Jennifer Gigas | RNK |
| 2:30PM to 3:00PM | Matt Lamb | Happy Embroidery |
| 3:00PM to 3:30PM | GIVEAWAYS & AWARDS | Blaine Austin |
EMBROIDERY CONTEST 
RULES + FAQ
Contest entries now open!
Anyone can enter!
Original embroidery designs, while encouraged, are not required. Contestants may submit embroidery work created from designs of digitized art purchased from vendors, and sewn uniquely by contestant.
All are welcome!
* Please submit pictures in the correct order.*
Picture Requirements:
-
Submit in this order
- Full, straight-on view of your embroidery project
- Detail of the embroidery front
- OPTIONAL Contestant self expression; photograph your project any way you choose, (e.g., worn, displayed, framed).
- OPTIONAL Contestant self expression
-
Picture Size:
must be shot at high resolution + under 10 MB.
a.Full project front
b.Detail embroidery front
Terms and Conditions *be sure to check the box to accept terms and conditions, at the bottom of the form.
- Images become the property of the show sponsor for publicity and/or publication.
- Limit 2 entries, per person.
- By signing-up you agree to be added to our newsletter.
- Project must not have been submitted in a national level show.
- Project must have been completed after Jan 1, 2025.
- Prize winners will be notified Live on air Friday, June 17th and a follow up email sent on June 20th.
- Submission of project registration signifies agreement with these conditions.
- Hoop Fest reserves the right to remove inappropriate entries for any reason.
SMP Virtual Hoop Fest Show Time Frame
Show entries will be accepted May 01 – June 08
Show Favorites will be voted on June 09 – June 12
SMPHF will occur June 09 – June 13
Contest Submission Form
FAQ
What are the dates?
Entry dates: May 01 – June 09, 2025
Open voting: June 09 – June 12, 2025
SMP Virtual Hoop Fest runs from: June 09 – June 13, 2025
What is Hoop Fest?
We will be live streaming our hoop embroidery festival
celebration, for 5 days, for 7 ½ hours a day—after the open voting period
closes!
Come back here or join us on Facebook or YouTube live, each day.
Our
virtual event special guests will be showcasing embroidery notions and equipment as well
as answering some of the most asked questions about hoop embroidery; such as which
needle, stabilizer and hoops to use! We will also take a deep dive into placement,
editing designs, digitizing, creating appliques, making patches, embroidering in the
hoop, and much more! We will also discuss interesting embroidery use and making a
business with embroidery.
What might I win?
The Peoples' choice (popular vote) first, second and third place winners will each win an embroidery winnings package! We will announce the Dream Studio Giveaway winner on the final day, along with other winners of the Hoop Fest competition prizes.
What is the Dream Studio and who can enter to win it?
We will be giving away a Dream Home Studio to one lucky viewer worth $25,000. Anyone who submits an email to follow the contest will be automatically entered.
How big should my pictures be?
Pictures must be shot at high resolution + under 10 MB.
What is the process for entering?
All Virtual Hoop embroidery festival project entries require 3 photographic submissions and an embroidery statement.
SPONSORS
Platinum Sponsors
Gold Sponsors
Associate
