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SKU : bernina-740
Bernina
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The best technology for sewing and quilting
Tutorial: First steps
Tutorial: Change stitches
Tutorial: Combining letters and stitches
Tutorial: Sewing buttonholes and sewing on buttons
Tutorial: Sewing with the BERNINA Stitch Regulator (BSR)
Tutorial: Sewing with Dual Feed
Tutorial: Sewing in zippers
Tutorial: Care and cleaning
The BERNINA hook – the heart of the BERNINA 7 Series
BERNINA International AG warrants this Product for a period of twenty (20) years against defective materials and/or workmanship, five (5) years on ciruit boards, and two (2) years electrical parts.
The BERNINA 740 offers a wealth of functions and features that make sewing easier. Inventions such as the semi-automatic threading system and the BERNINA Stitch Regulator (BSR) testify to the BERNINA spirit of innovation. The BERNINA 7 Series will also wow you visually with its simple yet exclusive design - because we concentrate not only on sophisticated technologies, but also on setting new standards in product design.
Working with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 740, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly.
Mathias Ackermann Swiss designer, Dozent at Bernina

The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.
All BERNINA 7 Series models provide an exclusive level of stitch control. Whether altering the stitch length, stitch width or needle position, the machine will remember the stitch details for you. Your personal settings can be saved and retrieved at will—and the USB connection even allows you to import and export stitches and stitch patterns or combinations.
The B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a seam. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.
The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension for each and every stitch type, in any variation. The tension is electronically adjusted to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric. The result is the finest stitching without pressing a button.
The innovative BERNINA Dual Feed tames hard-to-manage fabrics providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it’s not.
User-friendly features and intuitive navigation: the Sewing Consultant and built-in tutorials offer direct onscreen support and instant answers to your questions.
The BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches of space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects; with its 9mm stitch width, it's also ideally suited for beautiful decorative stitching. Small sewing jobs such as inserting zippers are completed flawlessly. And as your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric.
California residents: View Proposition 65 warning
SewingMachinesPlus.com is proud to offer its Platinum Protection Plan, for sewing, embroidery, longarm quilting and overlock machines sold in the U.S.A.
Your purchase is not complete until you add the security of a SewingMachinesPlus.com Platinum Protection Plan. You depend on your sewing machine to work hard for you. When a problem arises and repair is required, you need your machine fixed as fast as possible. But then you are faced with a costly repair bill. Are you and your budget prepared? Especially when you have no way of knowing when or how often the machine may need service?
Now you can relax. With our SewingMachinesPlus.com Platinum Protection Plan, out-of-pocket expenses are completely eliminated for your sewing machine repairs. The plan guarantees to pay all covered parts & labor beyond the original warranty.
Covers: parts, labor, and FREE one way shipping. (Please keep your original packaging)
Covers: parts, labor, FREE round trip shipping the 1st year, and FREE one way shipping the 2nd and 3rd year. (Please keep your original packaging)
This warranty covers parts and labor for the allotted time. Used under normal home sewing conditions. Consumable items not covered (needles, bobbins, bobbin cases, springs and belts). The warranty does not cover improper use, abuse, commercial or industrial use of machines. The warranty does not cover flood, fire or other acts of nature.
This product contains chemicals known to the State of California to cause cancer and birth defects or other reproductive harm.
Attention California residents: California’s Proposition 65 entitles California consumers to special warnings for products that contain chemicals known to the State of California to cause cancer and birth defects or other reproductive harm if those products expose consumers to such chemicals above certain threshold levels. We know you’re concerned about product safety, and SewingMachinesPlus takes all necessary steps to comply with all applicable safety and health requirements.
On SewingMachinesPlus.com, we provide a Prop 65 link for each item that requires the Prop 65 warning. If a Prop 65 link does not appear in the product info section for the product you wish to purchase, the supplier of the product has indicated that it does not require the Prop 65 warning.